LACOSTE celebrates its tennis heritage and reinvents tradition with a Limited Edition version of the EAU DE LACOSTE L.12.12 Blanc fragrance for men. Inspired by the well known white L.12.12 polo shirt, EAU DE LACOSTE L.12.12 Blanc is a worldwide bestseller. The Limited Edition fragrance builds on the impressive sporting legacy of LACOSTE’s founder, Rene Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a salute to the past.
A woody, floral creation which embodies purity, it opens with a fresh and herbal blend of grapefruit, rosemary, cardamon and cedar leaf. Clean and aromatic, these notes blend with a masculine, floral heart containing tuberose, ylang ylang and olibanum. Base notes of cedarwood and georgywood merge with fres notes of vetiver.
Rene Lacoste was a tenacious sportsman, winning numerous titles throughout his career, including an Olympic medal and seven Grand Slam championships. Passionate about tennis, and firmly believing that best games are those that are played well, he defined it ‘le beau jeu’ (the beautiful game). As well as being known for his tenacity on the tennis court, in 1933 he invented the polo shirt. Named L.12.12, L represents LACOSTE, 1 references the first choice of fabric, “petit pique’, 2 represents the short sleeve and 12 is the number of prototypes made before the final product. The EAU DE LACOST L.12.12 collection of fragrances for men captures the timeless spirit and authenticity of the polo shirt in a fragrance.
EAU DE LACOSTE L.12.12 Limited Edition EDT 100 mL- $65 is available at Lacoste stores and www.Lacoste.com