Casio celebrates the launch of their new camouflage timepiece series with an on and off-line scavenger hunt that leads consumers through the city of Miami and some of its coolest cultural spots.
In Miami, the featured artwork created for the G-Shock #NEVERBLENDIN scavenger hunt is by Jona Cerwinske. There will also be a private event were Jona will be in attendance to celebrate the Miami hunt. The first 25 winners of the scavenger hunt will also be admitted into the event.
G-SHOCK fans start the scavenger hunt at www.gshock.com/neverblendin. After sign up, players’ computer are paired with their smartphone. The custom G-SHOCK application uses Google Maps and Google Street Views to virtually guide players towards G-SHOCK logos, which have been digitally camouflaged into existing street art within the city. Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle. Participants follow the map on their devices until they gather all hidden pieces. The first 25 players to complete the puzzle receive a prize
After completing the online portion of the hunt, players are asked if they would like to go offline and hit the streets of Miami. If offline mode is selected, the player is navigated towards a final retail destination in the city of Miami, where the final clue is hidden. The first 25 players to collect the last clue in-store win a prize and entry to the local event at Unknwn between 9pm – 11pm on June 12th. After completing the hunt, every player (National and Local) can enter for the chance to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California.
Three styles comprised of eight models within this stealth, yet bold G-SHOCK camouflage series are the focal point for the multi-city Scavenger Hunt. The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today’s street fashion scene; and are sure to stand out in crowd; hence Never Blend In. In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-SHOCK’s world renowned “tough” structure of shock and 200-meter water resistance. Combined with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-SHOCK camouflage series is sure to make time fly.
Follow: @gshock_hunt on twitter. A live feed will tweet the status of prizing during the scavenger hunt.