H&M Sustainable “Conscious” Collection Spring 2012


H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion. This collection will be available in limited numbers starting April 12th, 2012.

H&M Conscious offers sustainable spring style for everyone
These collections show how important sustainability is to H&M. In addition to the Exclusive Glamour Conscious collection, H&M Conscious collections also span other store concepts such as Divided, Women, Men and Kids. This is all part of Conscious, the ongoing initiative to increase the use of organic cotton and other more sustainable materials.


Women’s items include 100% organic cotton tunics, smock tops and sundresses in pastels and checks; 100% Tencel® tie waist khaki shorts; and a fitted tailored jacket made from recycled polyester. For Divided, the floral tops and printed T-shirts are made from 100% recycled polyester, while shorts are made from recycled cotton.


For men, this collection is all about a preppy spring wardrobe. This season includes crew-neck T-shirts in pale pink, gray, blue and white, a striped vest, and a pair of tailored shorts. For a dressier look, this collection includes shirts in checks, block color, and leaf prints, sharp pleated-front pants in sustainable cotton and polyester, and accessories such as belts, sunglasses and cotton espadrilles.


Children have their own preppy pieces, such as striped T-shirts and khaki chinos, as well as summery pieces such as floral smocked dresses and print tops.

For more information on H&M Conscious, please visit