The Red Bulletin Launch Recap | Red Bull Magazine | Word In Town

Last night Red Bull launched their magazine: The Red Bulletin**. The event was held at the New World Center Atrium on Miami Beach. If you could imagine a Red Bull magazine will feature the best action sports stories in the globe… Not only will it be available in print but The Red Bulletin has a free iPad app which once you download the perspective month issue you no longer need wifi in order to see the images and videos. From experiencing the app live I can tell you the videos make you feel as if you were part of the action… I was looking at June’s edition article called Mad Max Mountain bike story… I felt like I was the one riding down hill. It was dope!

I kept making my way through the crowd. There had to be at least 400 guest in attendance. Amongst the attendees was Reggie Bush, Daniel Dhers, Dallas Friday and Adam Errington. Dj Irie & Dj Africa were spinning and there was a life art installation by LEBO. In case you were wondering there was Reb Bull cocktails in heavy flow… Word!

Big thanks to the Red Bull team for such great hospitality.

**The Red Bulletin: AN ALMOST INDEPENDENT MAGAZINE The Red Bulletin is a global magazine published each month in eight countries worldwide. It covers the very latest news from the world of Red Bull in an inimitably witty, intelligent and pithy style. The result is a modern lifestyle magazine focusing on sport, people, art and culture designed to break new ground.**