Get Familiar: INDUCE

Miami has a Huge Dj history. I was fortunate to catch up with my boy DJ INDUCE not knowing that he has been part of the Miami Music scene for a long time. Here is his interview, Werd!

Photography by May May

Read the full story after the click.

It was a late Tuesday night, or better yet early Wednesday morning when we got to talk. Induce had been running all over town, and I had not slept much, but we got it done.

TWIT: How are you? Induce: Good. Tired!

TWIT: I heard you’ve been up for a long time. What did you forget to do today?

Induce: (Pauses) I don’t know… I’m the list guy.  I put things on a list and cross them all out as I go. I think I got all or most of the things I wanted to do done! I got up at six in the morning. I fucking went down the whole list!

TWIT: Have you noticed that when you make a list, you pretty much finish everything?

Induce: Not always… Sometimes it transfers on to the next day.

TWIT: Absolutely, but for the most part the list helps a lot.

Induce: I’m all about the list. If I don’t make the list it just gets jumbled in my head and I forget to do things. The other day I told my buddy Joel to start making lists because he was complaining about how much he needed to do. So I said, “Where’s your list!?” He said he had five of them! (We both laugh)

While we were doing our interview, DJ Elle walked up, on her way to Buck 15. A transplant from NYC, Elle made her name working for Turntablelab.com and as one of the illest Hop Hop DJ’s in town, Djing for Roxy Cottontail regularly at Sway on Monday nights until moving to Miami. She happens to be DJing at Kitchen 305 in Sunny Isles.

TWIT: How did the name Induce come about?

Induce: You know MAYDAY? I’m really old friends with all those dudes. They have been through a bunch of different incarnations.  So, Bernie and I used to hang out alot and around that time I had already gone through about 6 hip hop names. Originally it was “Element,” then “R.U.B.R.I.C.” which meant:  Reviving Urban Beats Rhyming Intricately Complex. Then it was “Unknown.” Then I combined the two into “The Unknown Element.”So Bernie was like: “Yo, you need a final name!” as we sat in his car one day while he smoked an L and I drank an Iced Tea – because around that time I used to hang out with dudes who all burnt and drank, drank, and drank. Nothing but Quarts, Quarts and quarts in a cul-de-sac in the middle of nowhere, but I never did anything! Never drank one sip, never done one drug – EVER! Anyway, we were sitting there going through names and he was like INDUCE! – I was like… I kind of like that. It’s a verb. No one has a verb name. Everyone chooses an adjective. Like, “oh I’m DJ Spectacular” or “Hey I’m MC Stupendous.” I didn’t want an adjective. I wanted something that excites that creates action. So there you go!

TWIT: Your styles from then till now has evolved but what was your initial style?

Induce: It’s a long story. I was raised on top 40 radio, but being from Miami I remember being in 4th grade singing 2 LIVE CREW songs. I was like, 8 years old singing “S&M”! I didn’t really know what it meant. I knew it was something about sado-masochism but I really didn’t know that had anything to do with being sexually turned on by it.  I remember being in like 4th grade singing: “1 and 1 / we’re having some fun…” knowing it had to do with sex but at the same time not really knowing what it meant. It was like being a REBEL.

As far as really knowing any deep hip-hop shit. That didn’t happen until a bit later.  It had to be like Junior High. Although I specifically remember listening to NWA right when it came out and it didn’t affect me. I was too young. It had no impact on my life at all. I didn’t get it! I wanted to listen to Bell Biv Devoe or Nirvana or something!

TWIT: When did the love for the Music turn in to being a DJ?

Induce: Well my brother used to be a DJ so I always looked through his records and shit and I would try to mess around when he wasn’t home, but he would beat me up if he ever found out! (Laughter) This was the early 90’s, so I remember he would have all the posters up in his bedroom from “Right-ON” and all the rap mags of the time. I’d see Brand Nubian, Money Love, Intelligent Hoodlum and eventually when I REALLY got into Hip Hop, I remembered all those people but I had never listened to any of those records when they originally came out.

He would also play the 45 King “900 number” all the fucking time. He had doubles and would cut it up and bring it back, beat juggling. He was really working on his craft, but he never ended up doing anything with it and a few years later he ended up selling everything. That kind of laid it all down for me, so when I started to DJ Hip Hop I knew all the names.

I was also always big into R&B. I liked the melodies. You know, like New Edition and Bell Biv Devoe. I remember being in 6th grade, making up dance routines to Bell Biv Devoe. I know all the 90’s dances!

TWIT: In other words, the music that attracted you was music you could dance to?

Induce: No, not only that. I was also really into Shai and Jodeci and all that type of shit. In Middle School, me and a couple friends used to snap our fingers and sing in the hallways on some 50’s Doo Wop shit, but singling Boyz II Men and Jodeci.

TWIT: When did you say: I want to become a DJ?

Induce: I was in about 10th grade. That’s when I started making tapes. I would record the “Hip-Hop Shop” which was on the UM radio station, WVUM. The girl who used to do the show, Darnella, played the illest shit.  All classic stuff, even really underground shit. This was about 1995.  She would play the more known stuff like Black Moon but she would also play something like 10 Thieves – “It Don’t Matter”. I remember her playing specifically that song or stuff like The Wascals or The B.U.M.S. It was really one of the illest times in Hip Hop and I credit that show for shaping my knowledge of the genre.

So from there, I began to make pause tapes of everything that she would play. Now, this is before I had turntables – recording songs from one tape deck to another, with no breaks in between the songs! We would have mix-tape battles in High School and get friends to judge it. I always won! I beat the kid who actually had turntables!

TWIT: What was the first record you ever bought?

Induce: Well, The first record I bought for myself was when I was in 10th grade. I bought them at Specs in the Grove. It was GZA – “Liquid Swords” LP and Pharcyde – “Runnin” 12”. I didn’t even have a record player at that point! I was like, I want it! I need it!

TWIT: So, you had already decided?

Induce: OH yeah! I had decided that DJing was what I wanted to do.

TWIT: So when did you finally get your turntables?

Induce: Well actually, Plex from MAYDAY was like “I’m done with music.” I think he had some family shit going on and his dad didn’t want him to do music. His dad wanted him to stay in school and finish with college or something. So he basically sold me all his stuff – his turntables, mixer, and all his Hip Hop records! That was a huge come up for me. I got everything I needed right there. I automatically had 200 HIP-HOP records. So, BAM! I was on…. I was a Hip-Hop DJ! That was my start. It was like “Let’s go!”

TWIT: Okay, When did you start earning money from DJing?

Induce: Well, earning money didn’t come for a while but my first experience probably came from DJ Manuvers, who I’m still friends with to this day and he plays all around town. Anyway, I’ve known him since High School. Our friends threw house parties in High School. These kids lived with their mom, who was divorced, so they kind of ran free, to do whatever they wanted. They had this huge house on a two-acre lot. It was insane! Their living room didn’t have anything in it so we basically turned in to a huge dance floor. The second floor had a balcony that overlooked where the dance floor was so that’s where we put the DJ booth. Those parties were insane!

But I would say Manuvers was my first DJ influence. He would DJ his high school parties. We would all go and breakdance, all the heads – Street Masters and what would become Flipside Kings – Most of us didn’t even go to his school! I remember this was right when Bush Babies “Remember We” and The Fugees “FuGee-La” single came out. We all just fuckin lost it when Manuvers dropped FuGee La, but no one else knew it at that point!

As far as scratching, I would say Plex (now of Mayday) was also a big influence, and obviously Premier from Gangstarr, mainly because both of them had ultra clean, yet simple scratches. Then eventually when we all got into Turntablism, it was Scratch Picklz all the way.

TWIT: So those parties were the beginning of a lot for you guys?

Induce: Yeah, they weighed a lot on who I am now. I remember the day after one of the house parties, I told Manuvers I wanted to be a DJ and he taught me my first lesson.

From there, my first real gig was at a place called Society Hill on 6th and Washington on Miami Beach. This was around 96/97’. The dude who hired me was a light skinned Rasta with red hair they called Fire. I kind of had a DJ crew going with a friend I went to high school with named Tyrone. He would play Reggae and I would play Hip-Hop. I used to have to sneak out of my house on a Sunday night, with school the next morning. I was trying to get put on, paying my dues! I didn’t get paid shit!

I had to climb out of the windows of my parent’s house to go DJ – The records, turntables, everything! It was crazy! Then I would be out until 3am and go to school the next day… It was nuts and I don’t think I ever got caught. Until now. Sorry Mom. (Laughs)

TWIT: Where did you go from there?

Induce: My friend Adrian aka Egg Foo Young, now known as Michna (Ghostly International) used to do house parties around the UM campus. These parties became the legendary Ill Sessions. There were 5 or 6 DJ’s. Egg Foo played a bit of everything, then there were Lifeline & Tangent, who played Drum & Bass, and finally me and Manuvers, usually playing Hip Hop and IDM.

Also, the friends who used to throw the house parties in High School started doing big rave parties and naturally Me, Manuvers and Danny Dominguez aka Muet, who I went on to start Counterflow Recordings with, had our DJ Turntablist crew, called 720 Infinite. We would play Hip-Hop, Drum-n-Bass, and perfectly mix everything and do scratch routines as well. Them soon after, possibly because of what we were doing at these parties, Marco, who started Beatcamp, brought me on as a resident, along with Egg Foo Young and most of our crew. Beatcamp was THE premiere Drum & Bass party in Miami.

TWIT: Where are you now?

Induce: A lot of things have changed. Last year I was really busy. It’s weird because I feel that during the last few years it’s gone from working 6 nights a week and sometimes even twice a night, not making much money – To working 3 nights a week making more than when I worked 6 nights a week. Currently, I’m trying to move away from Djing a bit and taking steps in to making music how I make my living. That is my ultimate goal.

TWIT: What is happening right now? Is there anything that we should look out for in the near future?

Induce: Yes! I have an album done that I’m putting out on my own WonderSound label, where I’ve been releasing records since 2005.

TWIT: What’s the name of the album?

Induce: It’s called The Wonderful Sound Of Induce! – “Halfway Between Me and You”. It’s basically a break up album. An album for a break up that happened a long time ago. Although, it’s the happiest break-up album ever. Most of the songs are basically saying, “You were great! Thank You! You mean so much to me and I want you to know that I Love You with everything I have!”

TWIT: Did you produce all the songs?

Induce: Well, I wrote and sang all the vocals.  I produced 3 of the songs myself, me and Manuvers produced 3 songs together, Manuvers produced another 3 songs by himself, and also Jack Splash did one. Finally, Mr. Familiar, also from Miami, did one. It’s definitely a Miami affair!

TWIT: Hold on, so you sing also? You are a triple threat?

Induce: I produce, DJ, Sing and Rap, everything!

TWIT: Lets talk about that. Didn’t you do a record that people didn’t know what to classify it as?

Induce: Yeah!

TWIT: What was that about?

Induce: That was just me and my friends having fun. Let me explain the history though. The first record I ever put out in ’05 was an instrumental Hip-Hop record. The second project I did, called Antennae, was a very weird, left-field, experimental Hip Hop album that only came out in Japan. The third album I did was the Casual Sax record, which was a total u-turn from how I normally work. The way I work has always been methodical and slow. The Casual Sax album is the exact opposite. It came from late nights and early mornings with Sven Barth and Manuvers. We would stay up after I finished DJing at the club, get home and hit the studio, make a beat, freestyle the lyrics. Done! We would stay up until 11:00 am and have a song or two done. The whole concept was to just have fun and do it all as quickly as possible, which was new to me because I’m a perfectionist and the work is never done. I need to add this and that and a little thing over here. The Casual Sax album was just some straight up Hip-Hop ass shit. Take a loop, put some 808 under it, BOOM! Done!

TWIT: Was it a fun thing to do?

Induce: It was amazing! The whole experience was amazing, just one big joke. If you read the thank you notes in the album, we thank Doritos, Arizona Ice Tea, Krunchers, etc. because that’s what we would do all night – Just load up on snacks and go to work. Me and Manuvers don’t do drugs, so we need that sugar! We load up on sweets. It was the exact opposite to how I was used to doing music. It just felt fresh and new.

I have a tendency to do something and move completely in the opposite direction once I’m done. Like I said before, after putting out my first album, which was basically an instrumental Hip Hop album, me and Manuvers formed another group called Antenna, along with Stres. Stres used to be in a group with some of the kids from MayDay, and I can safely say is one of the illest MC’s I’ve ever heard in my life. He is literally one of the best ever, and anyone familiar with him will tell you the same. The Antennae album was the ultimate pushing-the-envelope, left-field project. Naturally, it took me an insane amount of time to finish that record, but in the end it is a masterpiece. I still, to this day, have random people contact me on the Internet about that album and how special it is to them, which is a beautiful feeling, especially knowing that only a small number of people have heard it, but to that small group of people it is held up with such prestige.

TWIT: So what’s going on right now?

Induce: Finalizing the new album. I’ve also started working on the next album, which is already halfway done!

TWIT: What do you envision will happen this coming year?

Induce: Hopefully, my album will be out and it will change my life. Talk about high hopes! But seriously, by next year I hope to be able to live off music.

TWIT: In other words, No more DJING?

Induce: Yeah of course I want to DJ, I will never stop Djing.


TWIT: Where can people hear you spin right now or just how can they follow you?

Induce: On a weekly basis, you can catch me at Bar on Tuesdays playing whatever the fuck I want to play, which usually consists of multiple Smiths and Phoenix songs.

I also have a lot of Mixes on line, which you can find here:

www.induceislistening.blogspot.com

http://soundcloud.com/induce

http://www.facebook.com/pages/The-Wonderful-Sound-Of-Induce/163588556993606?v=info

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